Sweet Peas Cakery

Art Directed by: Katie Hinks

April, owner of Sweet Peas Cakery, first began creating cakes for her two adorable daughters, whom she lovingly called her Sweet Peas. Each birthday became an opportunity for April to see their faces light up with surprise. What she does is truly a labour of love, and each cake she creates is completely one-of-a-kind.

When making her new site, April needed content to bring the process to life and to showcase her true personality. Our favourite part of the shoot was involving her daughters and husband to create content that truly sets her brand apart and allows for an emotional connection with her clientele.